Casa Verd
Boutique hospitality · 2026 · Brand Identity Design, Print & Editorial Design, Social & Content Design
Challenge
A small hospitality group operating several properties needs one identity that reads consistently across a printed guest folder, a menu, and a daily social presence — without feeling corporate.
Approach
A warm, editorial identity system built around a serif-led type pairing (the same instinct behind this site's own body type), applied first to print — where the brand has to hold up in someone's hands — then extended into a social content system built on the same grid logic.
Outcome
A full identity system, a set of print collateral (guest materials, menus), and a social content template system the group's own team can keep populating.