Brand Identity Design
For a business whose current identity is a patchwork — a logo from one place, colors picked ad hoc, no rules for how any of it fits together. This rebuilds it as one system, from the mark to the guidelines that keep it consistent after we’re gone.
From
€2,400
Turnaround
15–45d
What you get
- A primary logo mark and approved variations (horizontal, stacked, icon-only)
- A defined colour system with usage ratios, not just hex codes
- A typeface system for headings, body copy and UI, with pairing rules
- Brand guidelines as a structured PDF — what to do and what not to do
- Applied examples across at least one real touchpoint (stationery, social, packaging or web, depending on tier)
- Source files in editable and production formats (SVG, PDF, AI on request)
- A written rationale — why the system looks the way it does, so it holds up when someone else has to explain it
Turnaround 15–45 working days · 2–4 revision rounds depending on tier
Packages
Essential
€2,400
Logo mark + 2 variations, 4-colour palette, 2-typeface system, one-page usage guide, core file formats (SVG, PNG, PDF).
Signature
€4,800
Everything in Essential + submark/icon set, extended palette (6–8 colours incl. tints), full type system (display, body, UI), 8–12 page guidelines PDF, stationery application (business card, letterhead, email signature).
Complete
€8,900
Everything in Signature + brand pattern/texture system, iconography direction, 20+ page guidelines PDF with photography/imagery direction, applied mockups across 3 real touchpoints, a presentation deck you can hand to any future vendor.
IVA (21%) added at checkout, not shown above. Add to cart on each row.
How this service runs
- 1
Brief
1–2 days
Workshop questionnaire covering business, audience and competitors. We need: your current assets (if any), 3–5 reference brands you like and dislike, and why.
- 2
Concept
the bulk of the timeline
One direction presented in full, with rationale — not three half-finished options to choose blind between.
- 3
Refine
2–4 rounds, per tier
Written feedback rounds until the system locks.
- 4
Deliver
2–3 days
Guidelines PDF, all source files, a short handover call or async walkthrough.
Brand Identity Design FAQ
01 How do I know which tier I need?
Essential covers the core system for a business that needs it right, once. Signature adds a full stationery application and a deeper type system — right for a business printing and presenting regularly. Complete adds imagery direction and a pattern system, for a business managing the identity across many touchpoints at once. Each tier lists exactly what it adds — no tier is "premium" for its own sake.
02 Do you design the logo as part of Brand Identity, or is that separate?
Yes — the logo mark is built as part of every Brand Identity package, not an add-on. If you already have a logo you want to keep, tell us in the brief and we'll build the system around it.
03 What if my business already has a logo I like?
We keep it. Brand Identity Design can build the full system — colour, type, guidelines — around an existing mark, as long as it’s genuinely usable as the anchor for a system.
04 Will I get an editable brand guidelines file, or just a PDF?
You get the PDF as standard. An editable source file (Figma or InDesign) is available on request at no extra cost for Signature and Complete tiers — ask in your project brief.