Coastal Roastery
Specialty coffee roasting · 2026 · Brand Identity Design, Logo Design
Challenge
A small-batch coffee roastery entering a crowded specialty market needs to read as credible against roasters twice its size, without a budget to match theirs.
Approach
We started with the mark — a single, distinct star-adjacent motif that could work stamped on a bag, embossed on a box, or reduced to a single colour for a till receipt — then built the full colour and type system around it, so the same identity holds together from a shopfront sign to a shipping label.
Outcome
A complete, production-ready identity system: mark, colour palette, type system and guidelines, built to survive contact with packaging, print and a small shop interior, not just a screen.