Norte Outfitters
Outdoor retail · 2026 · Social & Content Design, Art Direction, UI/UX & Product Design
Challenge
An outdoor retail brand working with several photographers and freelance contributors needs its social output to read as one consistent voice, not a patchwork of different visual styles.
Approach
Directing across contributors first — a single point of creative accountability setting shot lists, colour treatment and framing rules — then building a content template system that holds that consistency even when different people are producing the content month to month.
Outcome
A directed, consistent content system spanning multiple contributors, plus a lightweight UI structure for organising the resulting content library.